Search Ads:
In Search Ads you select an objective like directing people to your site or developing sales or leads. Also, with search advertisements in PPC, you can possibly pay when your promotion gets results, for example, when individuals click your ads to visit your site or call your business.
Display Ads:
Display advertisement is a means of drawing a particular action from the viewer of a website, news pages, other interactive media or blogs. These also consist of text, picture or video ads that enable the user to click and take action ( e.g. subscribe or purchase) on a landing page.
Retargeting Ads:
A simple click on your site is never equal to the purchase and only 3% sales are made on first visit. When a visitor leaves your site without making a purchase you can follow them and remind them of your product/service by putting targeted ads in front of them when they browse the internet. Getting the interested buyer again on your site with targeted ads is the aim of retargeting.
Video Ads:
YouTube being the second largest search engine can connect you with your potential buyers through video ads when they watch videos. Your ads will be displayed before, during or after the video stream. According to data, people who watch video advertisements are more likely to visit or subscribe to your site, regardless of whether they watch the entire video ad.